Fire In The House

I debated over writing about this place because they are a major chain, but that doesn't make it any less of a restaurant. I enjoy finding good local spots to eat, but I also don't have a problem dining at chains if it's an enjoyable place to eat good food.

Since coming to Roanoke, Firehouse Subs has been a model of consistency. They have earned the reputation of being a good restaurant to get a sandwich that tastes good, is served quickly, made by a friendly staff, at a reasonable price. Even with competition from sandwich places like McAlister's Deli & Subway in the same shopping center (Towers), Firehouse maintains a steady flow of customers.

There's nothing unbelievable about Firehouse. It's in a quasi-strip mall. They serve sandwiches. They yell, "Welcome to Firehouse!" when you come through the door. In a way, it's all very predictable. Fortunately, it's predictably good.

Although Firehouse serves salads, soups, & chili, the menu is primarily about sandwiches For the sandwiches, there are three different categories: hot specialty subs, hot subs, & cold subs. I've had things from each category and been pleased with each one. They offer medium and large sizes for their sandwiches and serve them on white or wheat bread.

My recommendations for each category:

Hot Specialty: Hook & Ladder (smoked turkey, honey ham, & Monterey Jack)

Hot: Smoked Turkey with Provolone

Cold: Chicken Salad

*Ordering a sandwich "Fully Involved" means including mayo, mustard, lettuce, tomato, & onion.

You have the option of ordering just a sandwich, or you can make it a combo with chips and a drink. They have a stand full of bags of chips you chose from and the drinks are available at a fountain where you help yourself. A sandwich usually costs ~$5 and a combo would make your meal ~$7-$8. Because you order at the counter and don't have to leave a tip, the meal can be relatively cheap and provide the opportunity to get something quick.

While I doubt Firehouse will be collecting Roanoke's fine dining awards, they will continue to thrive. As a restaurant, they know what they do and they do it well. And good for them for recognizing it.